We must move toward our dreams, they will not move toward us.
– Troy McQuagge, President & CEO, USHEALTH Advisors
OK. So what is your dream?
Have you taken the time to think about it? If so, have you taken steps to pursue it? If not, what are you waiting for? The right moment? It doesn’t exist. A sign? There is none. Timing? Last time I looked the clock was moving forward, are you?
We all have dreams, everyone does. It’s a matter of realizing your dream, your vision, and a thought process to get you where you want to go. Moving that dream from your mind, to paper, to strategy, to action, that’s the difference. There’s dreaming…and then there’s doing.
So what are you going to do about it? After spending a week with the best-of-the-best in Los Cabos, at a meeting for USHEALTH Advisors, it’s easy to see you are set up for success, so the only missing ingredient in the recipe for your better future, is action.
The goal is always to take away at least one thing you learned from your time spent listening to ideas and best practices which can propel your career forward. Sometimes it’s the smallest tweak, the one adjustment, the tiniest change in your strategy which can move you from good to great. Or in some cases, help you simply get you up off the mat and move in the direction of your dream.
Listening to Troy McQuagge speak at this week’s event, the one takeaway I am using to move forward is this: Be different. Never forget you/we are different. Live it, breathe it, share it.
Troy said: “There is so much power in differentiation. There is no advantage to simply following the herd.”
Rarely have truer words been spoken. Being different, with a purpose, leads to absolutely incredible results for all involved. Think Apple and Steve Jobs. Think Under Armour and Kevin Plank. Heck, think of the light bulb and Thomas Edison. These people thought differently and have helped light the way for others.
People, including your prospective health insurance clients, love what’s different, as long as it is in their best interest. They don’t want to hear how you are just like everyone else, they don’t want to hear this is more of the same, they don’t want to listen to you clobber the competition. What they really want to do is to share their story, they want you to truly listen, (because most people don’t listen, they just talk, remember BE DIFFERENT), and then they want to learn how your unique approach can help them improve their situation. Change their lives and your life is transformed as well.
You are part of a unique culture at USHEALTH Advisors, where the Agent is King, where the people at the top, your leaders, spend their time thinking about how you can better serve your clients with new and innovative products and strategies. Help your clients to improve their lives and in turn help you to improve yours. For in the end, it’s the client that matters. Help Other People Everyday and then watch what happens as the universe conspires on your behalf. It’s not magic, but do it often enough, do it consistently and it will certainly start to feel like something magical is happening.
Be different. It works. If you don’t believe me, if you don’t believe Troy, then believe Lou Tice, author of Smart Talk For Achieving Your Potential:
“The only difference between average and high-performance people – those who constantly seem to get the breaks – is that they see more because they think differently. As you change the way you think, you change the way you are.”
It takes way less effort than you think to change one thing about yourself which in turn transforms you and your practice.
The difference between ordinary and extraordinary is one small word.
The extra call, the extra appointment, the extra drop-by, the extra networking event, the extra trade show, the extra effort to listen, not only to those around you, but when you are face-to-face with your future, or current client. Listen, truly listen and it all becomes easy. Commit to doing one thing different today. Start now.
As Troy said, “When your purpose becomes bigger than your problems and your determination becomes bigger than your fear, then you have a real shot! The only reason we can’t accomplish something is because of the limitations we place on ourselves. Go big or go home.”
So which way do you go? Going home is comfort, familiarity and security. It’s all nice and easy, but no one ever did anything remotely interesting, or special, by taking the easy road. Those who forge a path for the rest of us, as you can do for yourself and your clients, is by doing the hard work. You know what is hard…to be different, to be consistent, to truly care for the outcome of other people’s lives. Be different, make a difference, then stand back and watch what happens.
It’s the mission, the vision of USHEALTH Advisors: Helping Other People Everyday. You know how that begins? By helping yourself to get better, to get in the game, to get out there, to share your message.
To Seize Your Dream.
Until next time, thanks for taking the time.
Mark Brodinsky, Author, Blogger, Speaker, Emmy Winner, USHEALTH Advisors
Author: The #1 Amazon Best-Seller: It Takes 2. Surviving Breast Cancer: A Spouse’s Story
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